The Custom Built Team
Michael Flory
Co-Owner/Visionary
Chris Scott
Co-Owner
Shawn Seal
COO/Integrator
Josh Baynes
Production & Design Manager
Brian Taylor
Project Development Advisor
Aaron King
Project Development Advisor
Dianna Corsi
Project Development Advisor
Jacob Livingston
Project Development Advisor
Sara Majeske
Executive Assistant
London Townsend
Finance
Isabelle Braeutigam
Marketing Manager
Ben Friedkin
Videographer
Michael Flory Bio
A business owner since 2001, Michael’s first venture was as co-founder of Rockbuilt Construction, which grew to become the largest college loft-bed construction business in the Midwest. After selling Rockbuilt in 2004, he founded Custom Built Decks which merged two years later with brother Chris’ company, Finished Basements International, to become Custom Built Basements and Decks.
Michael’s commitment to high-quality craftsmanship and excellent service is bolstered by his knowledge of business. Trained and graduated by the E-myth Mastery entrepreneurial program, Michael is a true entrepreneur who exemplifies the seven E-Myth disciplines of a business leader: enterprise, marketing, financial, management, client fulfillment, lead conversion and lead generation.
He continues to pursue his passion for business and personal development through life-long education. Michael serves on the board of the Greater Lansing Home Builders Association and is an active member of Lansing Trinity Church. He has embarked on eight humanitarian and evangelical missions worldwide. Family, the great outdoors, hockey and soccer are among his many interests.
Chris Scott Bio
From there, Chris devoured every home improvement show he could find on TV and paged through tool catalog after tool catalog. His love of woodworking was for the benefit of others – he offered his craft free of charge for any project involving wood.
In 1994, a second passion − for business − began to run through Chris’ veins. This newly discovered entrepreneurial spirit was further enhanced by a business education through the E-Myth Mastery entrepreneurial program. His worlds came together four years later when he started buying, renovating and reselling houses. From there, Chris started his own construction company in 2001, with a focus on finished basements. Equipped with a Ford Taurus wagon with 160,000 miles on its odometer, a trunk full of toys, and little else, he grew a successful business committed to excellence and quality.
Running on a parallel track was brother Michael, who was operating his own business, building beautiful decks throughout mid-Michigan. In 2006, the brothers combined their passions and created Custom Built Basements and Decks. Known throughout the region for their high-quality craftsmanship and commitment to customer service, Custom Built has quickly become the Lansing area’s premier home improvement specialists.
Most recently, Custom Built moved to its Okemos showroom in 2009. The company’s new headquarters provide the perfect backdrop for showcasing past projects, construction options, and building materials.
In the community, Chris and his wife, Sherry, are active at the Life Changes Christian Center in Lansing and have participated in a number of mission trips to Guatemala.
