Isabelle has worked at Custom Built for 7 years, learning the Custom Built Systems from all sides. She has become an industry advisor in the customer relations software Hubspot, has a keen talent for elements of design, and currently leads the marketing team under the innovative TAYA system.
The oldest daughter of Custom Built’s CEO and Owner, Michael Flory, Isabelle has a dynamic entrepreneurial spirit, starting her first business at twelve years old.
Isabelle is passionate about creating beautiful home spaces that families can enjoy together. Her approach to marketing is curiosity based and client focused. Her vision is to become an industry leader in providing valuable written and visual media around all aspects of the home remodeling industry.
Isabelle grew up in Williamston, MI. The oldest of eight siblings, she enjoys spending time with family, traveling, and designing/remodeling her own home. She and her husband, Luke, now reside near Washington D.C., where they love exploring local food and culture.